One advantage of product marketing is that we’re already positioned at the intersection of sales, product, and marketing, so I had a natural license to talk to everyone.| Competitive Intelligence Alliance
In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements.| Competitive Intelligence Alliance
Get a clear understanding of your market landscape. This guide covers customers, competitors, partners, and external forces shaping your business.| Competitive Intelligence Alliance
If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
