SSP Curation: The Fix That Could Break the System - AdMonsters
SSP curation is touted as the next big thing for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper?| AdMonsters
SSP curation is touted as the next big thing for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper?| AdMonsters
The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.| AdMonsters
Publishers are over order-to-cash drama—from manual pacing updates to reconciliation gridlock. So, ad ops leaders are turning to automation.| AdMonsters
