Why Amazon Fire TV Cleared Out Third-Party DSPs – And What That Means For Programmatic | AdExchanger
Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. “This agreement is an important indicator of where the industry is going, and will become just one of many, over time,” The Trade Desk CEO Jeff Green told employees at the time. But the dream […]| AdExchanger
