When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.| Nielsen Norman Group
“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue. So, can e-commerce stores nowadays […]| Invesp
What appears at the top of the page vs. what’s hidden will always influence the user experience — regardless of screen size.| Nielsen Norman Group
Attractive headlines and titles are critical in getting you noticed and making the right first impression.| Nielsen Norman Group
Category and link labels should tell users what will happen when they click on them.| Nielsen Norman Group
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.| Nielsen Norman Group
