Social Media Data Analysis Gives Brands Unfair Competitive Advantages
Using social media data analysis is a great way for uncovering competitive insights that can reveal real market white space for brands.| Michael Brito
Using social media data analysis is a great way for uncovering competitive insights that can reveal real market white space for brands.| Michael Brito
Explore six leading Narrative Intelligence Platforms that help marketers and analysts track, analyze, and act on emerging public narratives.| Michael Brito
Customer and brand archetypes can be used together to define and understand an audience by mapping brand values to customer expectations.| Michael Brito
Learn how to leverage RFPs to strategically build your marketing tech stack. Discover best practices for evaluating and selecting vendors.| Michael Brito
Learn how to apply market insights to your brand strategy. Understand trends, spot opportunity, and build campaigns rooted in real-time market signals.| Michael Brito
Technographic Insights reveal digital behavior patterns that help marketers optimize campaigns and understand tech-driven consumer habits.| Michael Brito
Attention metrics like view time & emotional response are redefining ad success, transforming measurement beyond impressions and clicks.| Michael Brito
Customer insights help sales and product teams align with real buyer needs, improving performance, positioning, and long-term growth.| Michael Brito
Explore 2023's consumer spending trends, uncovering insights into sales, discounts, financial goals, and the impact of economic uncertainties.| Michael Brito
Leverage synthetic data to predict trends, test marketing strategies, and optimize decision-making with AI-driven synthetic audiences in market research.| Michael Brito
Psychographic insights help marketing research teams uncover customer values, mindsets, and motivations that shape brand decisions.| Michael Brito
Behavioral insights help marketing teams decode real actions, sharpen targeting, and drive content that converts.| Michael Brito
Emotional insights explain why people act, revealing the feelings that drive loyalty and behavior. Learn how to use them for smarter brand strategy.| Michael Brito
A comparative analysis of the top Social Intelligence Platforms in 2025 - Talkwalker, Brandwatch, Pulsar, Netbase,| Michael Brito
Understanding the differences between market intelligence vs market research will help drive better business strategy and tactical execution.| Michael Brito
