Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the most crucial reasons the publication has succeeded with subscriptions, with over 80% of their audience listening.| Media Voices
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.| One Man & His Blog