B2B influence isn’t about thought leaders. It’s a system shaped by AI search, content, media, and trust signals across the entire digital ecosystem.| Michael Brito
What is AI Reading? The Muck Rack AI Report reveals how LLMs prioritize earned media. Learn how PR influences citations, visibility, and narrative control.| Michael Brito
NewsGuard shows AI false claims doubled to 35%. GEO without reputation safeguards turns visibility into reputational risk.| Michael Brito
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Learn how Generative Engine Optimization (GEO) acts as an early warning system for brand crises by exposing risks before they hit mainstream media.| Michael Brito
Media outlets influence AI search just as much as Reddit or Wikipedia. Learn why PR must treat them as a channel in AI optimization.| Michael Brito
Discover a new CEO communications plan that confronts today’s polarized landscape, integrating best practices and narrative intelligence to reduce risk.| Michael Brito
AI in PR and communications is transforming teams from reactive support into strategic public relations leaders.| Michael Brito
How does Steven Fink’s Crisis Model stack up against the 24-hour news cycle? Yes, it works so long as you are agile and speed up the process.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
Explore the leading media monitoring tools of 2025 to make smarter PR, media relations, and communications software decisions.| Michael Brito