Earned Media Value: Don't Do It!
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Here's a list of the top media monitoring tools, services, software, and companies that are driving innovation in the PR software space.| Michael Brito
Discover the five critical pitfalls of measuring share of media coverage and learn strategic approaches to transform this metric into a valuable business indicator.| Michael Brito
Explore the pivotal role of owned media in your marketing strategy. Understand its benefits, challenges, costs, and how to optimize it.| Michael Brito
AI in PR and communications is transforming teams from reactive support into strategic public relations leaders.| Michael Brito
Explore the leading media monitoring tools of 2025 to make smarter PR, media relations, and communications software decisions.| Michael Brito
