Generative AI is powerful, but only as powerful as the human data behind it. Discover why primary research is essential in shaping accurate synthetic audiences and AI-driven insights.| FleishmanHillard
Trust is at the heart of every successful organization. In today’s digital landscape, that trust is built—and sometimes shattered—by how well you protect the data on your network. Reputation is hard-won and easily lost, making it a favorite pressure point for cybercriminals and regulators alike. Over the past several years, threat actors have shifted tactics. […]| FleishmanHillard
Don’t think of this as just a policy reset. It’s a reputational crossroads. In a deregulatory moment, the real challenge isn’t compliance. It’s communication plain and simple: how to explain, defend and lead through what comes next. The U.S. government has issued its clearest signal yet that it intends to lead the world in AI […]| FleishmanHillard
Our new solutions suite designed by and for communications professionals builds on Omnicom’s agentic AI platform, Omni, by integrating institutional communications knowledge with advanced audience data and technology capabilities. FH Fusion gives every FleishmanHillard counselor and team the ability to create real-time, agentic AI solutions that deliver sharper insights, more precise activations and stronger business […]| FleishmanHillard
Agency Veteran and Strategic Advisor to Global Brands Will Lead Growth and Innovation Across West Coast FleishmanHillard today announced the appointment of Kristin Hollins as general manager for California. In this role, Hollins will oversee the agency’s strategy and operations across San Francisco, Los Angeles, San Diego, Orange County and Sacramento, with a focus on […]| FleishmanHillard
In a time of uncertainty and saturation, attention isn’t given. It’s earned through simplicity, creative craft and AI grounded in reality. You could feel it in every conversation. The C-suite under pressure. Creators calling for accountability. Agencies asked to solve faster, smarter, more intentionally. What cut through in the award winners and on the stages […]| FleishmanHillard
FleishmanHillard announced the appointment of Adrienne Connell as managing director of its Canada operations. Connell will oversee strategic direction, growth and client service across the agency’s Canadian markets as the firm continues to evolve its presence in the region. She will report to Della Sweetman, president, Americas and chief strategy officer. The appointment coincides with […]| FleishmanHillard
This year at Cannes Lions, the AI conversation shifted. I heard it move from fascination with endless applications to a deeper reckoning with what it means for how people connect, tell stories and navigate being human.| FleishmanHillard
On the Ground at Cannes: “Creator” may be the most overused word in marketing and communication circles at Cannes. Walk ten steps and you’ll hear it as often as “creativity” or “AI.” But behind the buzz is the real shift in how brands engage with audiences and how audiences choose to engage back. That shift […]| FleishmanHillard
On the Ground at Cannes: Uncertainty and AI are clearly the buzzwords of Cannes 2025, based on how many conversations they’re dominating here. But what’s less spoken and still just as obvious: culture isn’t a campaign lever. Rather, it’s the ultimate credibility layer. It’s a polarized, fatigued, AI-saturated market and the brands that are winning […]| FleishmanHillard
When a cyber incident hits, IT and legal are often the first to get the call—for good reason. IT teams must act swiftly to contain, remediate and investigate the breach, while legal teams must ensure compliance with regulatory and contractual obligations and manage legal exposure. But a strictly technical or legal lens can narrow your […]| FleishmanHillard
Jim Joseph will be responsible for leading FleishmanHillard’s global Brand business, leveraging communications to enable business outcomes for clients.| FleishmanHillard
As communications grows more complex and critical, AI is unlocking new opportunities to protect reputations, navigate change, and drive real business impact.| FleishmanHillard
Understanding the emotional mechanics of language and visuals helps communicators craft messages that resonate. Words and images both shape perception, influence behavior, and drive engagement. But when it comes to emotional impact, they trigger opposite effects.| FleishmanHillard
At this year’s EDS CIO & CISOxNewYork event, one theme cut through the jargon and hype: clarity. As CIOs and CISOs grapple with the expanding role of AI and emerging technologies, the conversation centered on how to bring structure and purpose to transformation, not just velocity. The most memorable insight? A deceptively simple framework: Product, […]| FleishmanHillard
Our latest report, Beyond the Basket, created in partnership with Omnicom's Flywheel, explores how brands can navigate this complexity and turn cultural engagement into commerce. From seamless shopping experiences to authentic brand connections, we reveal how brands can strike the balance between love and lust and drive immediate conversions and long-term loyalty across the ecosystem.| FleishmanHillard
FleishmanHillard named Scott Radcliffe as the global director of cybersecurity, where he will lead the Cybersecurity Center of Excellence.| FleishmanHillard
FleishmanHillard made the 2024 North American SABRE Awards shortlist five times across multiple categories.| FleishmanHillard
FleishmanHillard was named as a finalist for Large Agency of the Year in the PRovoke Media 2024 North American Agencies of the Year Awards.| FleishmanHillard
FleishmanHillard's Della Sweetman was named as Creativity in PR jury president for the 39th annual LIA Awards that take place in Las Vegas this year.| FleishmanHillard
FleishmanHillard made the 2023 Campaign Global Agency of the Year Awards shortlist in the PR Agency category.| FleishmanHillard
FleishmanHillard experts look into how marketers can tailor their loyalty programs to meet the demands of today's consumers.| FleishmanHillard
