Generative AI is powerful, but only as powerful as the human data behind it. Discover why primary research is essential in shaping accurate synthetic audiences and AI-driven insights.| FleishmanHillard
In a time of uncertainty and saturation, attention isn’t given. It’s earned through simplicity, creative craft and AI grounded in reality. You could feel it in every conversation. The C-suite under pressure. Creators calling for accountability. Agencies asked to solve faster, smarter, more intentionally. What cut through in the award winners and on the stages […]| FleishmanHillard
This year at Cannes Lions, the AI conversation shifted. I heard it move from fascination with endless applications to a deeper reckoning with what it means for how people connect, tell stories and navigate being human.| FleishmanHillard
On the Ground at Cannes: “Creator” may be the most overused word in marketing and communication circles at Cannes. Walk ten steps and you’ll hear it as often as “creativity” or “AI.” But behind the buzz is the real shift in how brands engage with audiences and how audiences choose to engage back. That shift […]| FleishmanHillard
On the Ground at Cannes: There’s always a certain kind of energy on the ground at Cannes. But this year, it feels as much like a reckoning with what creativity must become as it is a celebration of a year of groundbreaking work. Yes, we’re honoring culture-shifting campaigns. But more than that, we’re witnessing a […]| FleishmanHillard
When a cyber incident hits, IT and legal are often the first to get the call—for good reason. IT teams must act swiftly to contain, remediate and investigate the breach, while legal teams must ensure compliance with regulatory and contractual obligations and manage legal exposure. But a strictly technical or legal lens can narrow your […]| FleishmanHillard
Discover why patient engagement is no longer a compliance box to check, but a strategic communications advantage.| FleishmanHillard
Understanding the emotional mechanics of language and visuals helps communicators craft messages that resonate. Words and images both shape perception, influence behavior, and drive engagement. But when it comes to emotional impact, they trigger opposite effects.| FleishmanHillard
At this year’s EDS CIO & CISOxNewYork event, one theme cut through the jargon and hype: clarity. As CIOs and CISOs grapple with the expanding role of AI and emerging technologies, the conversation centered on how to bring structure and purpose to transformation, not just velocity. The most memorable insight? A deceptively simple framework: Product, […]| FleishmanHillard
Our latest report, Beyond the Basket, created in partnership with Omnicom's Flywheel, explores how brands can navigate this complexity and turn cultural engagement into commerce. From seamless shopping experiences to authentic brand connections, we reveal how brands can strike the balance between love and lust and drive immediate conversions and long-term loyalty across the ecosystem.| FleishmanHillard
