Few watches in history have reshaped the way people think about collecting and investing like the Paul Newman Rolex Daytona. In 2017, this single timepiece| The Luxury Playbook
Unlike modern references that are mass-produced and widely available, the most expensive Rolex Submariner watches ever sold were built in limited numbers, often with subtle production quirks, military specifications, or celebrity connections.| The Luxury Playbook
In 2025, the most expensive Rolex watches aren't defined by retail price tags, but by a unique mix of provenance, scarcity, and auction performance.| The Luxury Playbook