Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that promised near-instantaneous results, like Search Engine Marketing (SEM) and pay-per-click (PPC) ads. Excitement and relief washed over them as leads started to trickle in again from Google Ads. In the rush of this quick hit of results, some decided it was time to ditch other tim...| KLA Group
Since 1995, KLA Group has helped B2B companies grow with hands-on sales training, smart marketing strategies, and lead generation that gets results.| www.klagroup.com
Use this guide to custom website design services to select an agency that will develop your site and increase B2B lead generation opportunities.| KLA Group
You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style.| KLA Group
Over 90% of lead generation is focused on attracting new prospects, but customers frequently present the most profitable source of new business. In the quest to add net new logos, clients often are left behind, ripe fruit for your competition to pluck if new needs arise and your contacts don’t think to call you first.| KLA Group
Discover the real reason your B2B lead generation efforts fall short—and why changing your strategy too soon may be doing more harm than good.| KLA Group
I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown.| KLA Group
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to campaigns. Marketing qualified leads aren’t a metric. Closed sales is the metric. But when the marketing qualified leads aren’t converting into the sales pipeline, there are no sales to close.| KLA Group
Is your CRM driving sales or slowing you down? As a HubSpot Gold Partner, KLA Group’s HubSpot implementation and CRM services optimize B2B sales and marketing with AI and automation to help you close more opportunities faster.| KLA Group
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve sales goals. Then get stuck without the critical business metrics for our revenue generating system to measure if we’re on the right path to achieve them.| KLA Group
As the digital marketing landscape continues to evolve, staying ahead of the curve is vital. With the recent announcement of email changes being delayed from February 1 to April 1, you have a golden opportunity to reassess and adapt your email marketing strategy. This shift isn’t just about compliance. It’s about leveraging these changes to enhance the effectiveness of your email marketing efforts. How prepared are you for Google’s and Yahoo’s new email authentication rules?| KLA Group
Embrace the future with KLA Group, using AI for marketing and sales. Gear up for exciting innovation, tailored strategies, and business growth!| KLA Group
SEO takes time, but your leads can’t wait. Explore five B2B lead generation strategies that convert while your SEO builds long-term visibility.| KLA Group
Struggling with website traffic but no leads? Learn how to fix messaging mistakes using SEO and digital marketing strategies that drive real B2B revenue.| KLA Group
As I’m sitting down to write this post, I’ve got my email inbox open, Teams chats popping up, my cell phone next to me, LinkedIn messages staring at me, and a to-do list a mile long that will undoubtedly keep me occupied until I’m well past my retirement age. | KLA Group
Struggling to get real ROI from HubSpot? Turn your CRM into a revenue engine that attracts leads, aligns sales and marketing, and closes more deals.| KLA Group
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. | KLA Group
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the stage is set with both hurdles and opportunities for businesses. This is not just another year. It’s a call for companies to redefine their sales strategies and embrace change. | KLA Group
