This Is the #1 Reason Lead Generation Doesn’t Work
Discover the real reason your B2B lead generation efforts fall short—and why changing your strategy too soon may be doing more harm than good.| KLA Group
Discover the real reason your B2B lead generation efforts fall short—and why changing your strategy too soon may be doing more harm than good.| KLA Group
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to campaigns. Marketing qualified leads aren’t a metric. Closed sales is the metric. But when the marketing qualified leads aren’t converting into the sales pipeline, there are no sales to close.| KLA Group
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them.| KLA Group
Is going from sales rep to manager a good career choice? What do sales managers do? Is sales management right for you? Get the answers in this article.| KLA Group
How to build your B2B lead generation system step by step when you’re ready to grow your business.| KLA Group
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. | KLA Group
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the stage is set with both hurdles and opportunities for businesses. This is not just another year. It’s a call for companies to redefine their sales strategies and embrace change. | KLA Group
