7 Steps to Hosting Webinars that Capture Leads
By Kendra Lee| KLA Group
I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown.| KLA Group
Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you do. After all, you’re a pro at networking. Sure, that nets you a fistful of business cards and new contacts, but it’s not the most efficient use of your time.| KLA Group
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them.| KLA Group
Is going from sales rep to manager a good career choice? What do sales managers do? Is sales management right for you? Get the answers in this article.| KLA Group
Discover the secret to engaging prospects in lead generation with trigger events. Boost response rates by understanding their challenges.| KLA Group
B2B email marketing can generate an ROI of $36 for every $1 invested, but only if you continually monitor and improve key metrics.| KLA Group
We need to have a frank discussion if you’ve ever said, or thought, something along these lines:| KLA Group
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is a core element of their Revenue Generation System because it details how to build awareness for your company in your target markets and ultimately drives new leads. New leads produce new opportunities. New opportunities convert to sales. Enough closed sales equals growth. It sounds simple. But without a marketing pla...| KLA Group
How to build your B2B lead generation system step by step when you’re ready to grow your business.| KLA Group
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. It is the best way to maintain a core element of their revenue generation system: selling consistently. | KLA Group
