Next in loyalty: Eight levers to turn customers into fans | McKinsey
How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.| McKinsey & Company
How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.| McKinsey & Company
Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn.| McKinsey & Company
AI has revolutionized marketing and sales; now, generative AI is disrupting how B2B and B2C players think about customer experience, productivity, and growth.| McKinsey & Company
