By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers worldwide. In their early days, they followed a one-size-fits-all approach, treating every use| Mather
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer effective. In this article, we’ll explore why it’s time to rethink your paywall strategy and how you can improve it. Persuasive paywall messaging Hitting […]| Twipe