The average smartphone user spends 2 hours and 20 minutes a day or 70 hours on social media apps every month and 55% of the population, or 4.88 billion people, have social media accounts. It is the most popular type of internet service, responsible for hundreds of billions of interactions every day. In the late 1990s, as the internet was moving to web 2.0 stage, several online messaging and social networks launched with new multimedia services, propelling them to new levels of popularity. Liv...| Business of Apps
In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find someone unique, users are allowed to decide whether they like someone based off a few photos. In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and ...| Business of Apps