Apple created Intelligent Tracking Protection (ITP) to make it harder to track user behavior across sites. iOS 17 devices and Macs with Safari 17 have even tougher restrictions, shortening the life of cookies and effectively blocking 3rd party cookies. Learn how ITP has changed marketing data tracking and what you can do to overcome the challenges in a privacy-focused world.| McGaw
In 2024, the percentage of Americans with smartphones is 90%, which is around 258 million people. Here’s a look at US cell phone ownership statistics by year.| Oberlo