How brands can navigate affordability versus sustainability | Mintel
Do you want strategic insight into your global sustainability messaging?| Mintel
Do you want strategic insight into your global sustainability messaging?| Mintel
In the broader context of consumers life priorities, sustainability often takes a back seat to other areas such as health and finances. When it comes to technology, people are conflicted over acting sustainably and saving money on new devices, and want the government and brands to lead the way on sustainability efforts. To stand out on sustainability, brands can promote the durability and ease of repair of new tech, which can resonate with consumers looking for a future-proof investment. - Jo...| Mintel Store
Get the latest data and insight on consumer sustainability trends, products and markets to inform your innovation strategy and sustainability messaging.| Mintel
Discover the shift from generic green claims to eco-specific actions. Learn how brands can avoid greenwashing and build trust with targeted sustainability efforts.| Mintel
Understand consumer demand for sustainability with Mintel's insights. Tailor your innovation strategies to the rising trend of sustainable consumer behaviour.| Mintel
