US Trending Flavors in Protein Report 2025-2030 | Mintel
Protein consumption trends in the US are shifting towards healthier habits, causing 39% of Americans to decrease value-added protein consumption.| Mintel Store
Protein consumption trends in the US are shifting towards healthier habits, causing 39% of Americans to decrease value-added protein consumption.| Mintel Store
The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses a strong argument for brands to step carefully when seeking to capitalise on changing health trends, and to anchor their better-for-you proposition to consistency. A moderation mindset is the biggest barrier to healthy eating, with occasional unhealthy treats widely seen as OK by 41% of people who don't always try to eat healthily. Drivi...| Mintel Store
Mintel's food ingredients and additives market research combines expert analysis, industry knowledge and consumer intelligence to provide high quality market reports.| Mintel Store
From health-conscious behaviours to climate-resistant crops, food ingredient trends are changing. Discover the future of ingredient innovation with Mintel.| Mintel
