Maslow’s Hierarchy of Needs applied to employee engagement is a model that brands can use to improve the employee experience.| Michael Brito
The PESO model is one way to understand how different marketing channels work together to reach consumers during their shopping journey.| Michael Brito
Brand health is built on habits and behavior, not headlines. Understand how it differs from brand reputation—and why that difference matters.| Michael Brito
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Brand analysis reveals key insights that sharpen strategy, messaging, and market position. Learn what it involves and why your brand depends on it.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
Discover how building brand equity can enhance your market position and improve resilience in the face of industry challenges.| Michael Brito
The future of B2B marketing strategies includes generative AI, video storytelling, influencer collaborations, & more.| Michael Brito