Earned Media Value: Don't Do It!
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
To pursue a career in social media or PR, you'll need to master these top marketing analytics skills - collect, analyze & contextualize data.| Michael Brito
Learn how John Burnett’s Crisis Management Model helps businesses anticipate, respond to, and recover from PR crises with strategy and control.| Michael Brito
Effective issues management hinges on prompt action and clear communication, emphasizing the importance of a PR crisis communications plan.| Michael Brito
Media monitoring is outdated & overpriced, offering vanity metrics over real insights. PR pros need smarter, AI-driven solutions for true media intelligence.| Michael Brito
