Earned Media Value: Don't Do It!
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
Media monitoring is outdated & overpriced, offering vanity metrics over real insights. PR pros need smarter, AI-driven solutions for true media intelligence.| Michael Brito
