Introduction The macro-economy in the US is tough right now. Inflation is up (driven in large part by insane gas prices) and although consumer spending remains high, many are nervous about how consumers will respond to having an ever-larger chunk of their monthly budget eaten up by fuel costs. Many … Marketing in Times of Uncertainty Read More »| Recast
Guide execs beyond last-touch—learn why incrementality matters and how to drive data-driven marketing decisions.| Recast
How to communicate uncertainty in MMM clearly and confidently - without losing executive trust or momentum.| Recast