It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to [...]Read More... from Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?| CivicScience
A third of the way into Dry January, you can imagine most participants have either settled into a routine for the month or given up before the stretch run. CivicScience polled U.S. adults last month to gauge general interest in Dry January this year, and it looked to be good news for non-alcoholic beer brands. [...]Read More... from Ninety Percent of Gen Z Dry January Participants Are Leaning on Other Drinks and Substances to Fill the Void| CivicScience
Dry January interest is up this year with 3 out of 4 Gen Z adults planning to abstain. View dry January statistics and trends from CivicScience here.| CivicScience