It turns out there's a universal English word people use around the world to designate something or someone as hip or accepted. It's "COOL." So while we all know it when we see it or hear it, being considered cool is a whole different thing. Let's put aside how many are listening every week 6+ and focus on what it would take for broadcast radio to be widely considered to be "cool" again. There's brand new research that can help us get there.| Jacobs Media