Its no new story that the travel business is struggling to stay engaged with customers in a world where travel opportunities are severely curtailed. So the opportunity to chat with James Berry, commercial director of a division of Collinson was going to be interesting.| Loyalty Magazine
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by date. Virgin Points will eventually be rolled out to all Virgin brands, which . . . We are really sorry to say […]| Loyalty Magazine
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with Charlotte Sjoberg, corporate affairs director for Virgin Red to fill in some of the missing information . . . We are really […]| Loyalty Magazine