Loyalty programmes re-evaluate their offerings Financial services wake-up Latest trends, ideas and research As the Covid pandemic recedes and retail begins its journey back to some form of normality, many major loyalty programmes are revamping . . . We are really sorry to say that you can’t access our premium content because you are not […]| Loyalty Magazine
Its no new story that the travel business is struggling to stay engaged with customers in a world where travel opportunities are severely curtailed. So the opportunity to chat with James Berry, commercial director of a division of Collinson was going to be interesting.| Loyalty Magazine
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that will link most of the Virgin brands, plus an impressive array of non-Virgin partners.| Loyalty Magazine
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by date. Virgin Points will eventually be rolled out to all Virgin brands, which . . . We are really sorry to say […]| Loyalty Magazine