Brand ambassadors should be prioritized over influencer marketing programs because they already have a strong affinity for the brand.| Michael Brito
Brand advocacy is when your customers tell the whole world how much they love you without you having to ask them to do it.| Michael Brito
Learn how to build and grow an online community to drive engagement, advocacy and measurable business impact for your brand.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Developing a brand communication strategy can create a lasting emotional connection with your audience and cultivate brand loyalty.| Michael Brito