Explore why advertisers use sophisticated fantasies to attract the consumer's attention in our guide to Dyer's lines of appeal.| Media Studies
A guide to Stuart Hall's systems of representation and the different approaches to understanding the representation process.| Media Studies
A guide to Alison Bechdel's test and her measurement of the representation of women in mainstream films, including definition and examples.| Media Studies
Have you ever noticed models on magazine covers share very similar poses? That is because they are following some tried and tested looks.| Media Studies
Develop your understanding of the relationship between imperialism and identity by exploring cultural representations in media texts.| Media Studies
An introduction to how the intersectionality of race, gender and class influences the representation of people and communities in the media.| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
An introduction to Liesbet Van Zoonen's influential review of liberal, radical and socialist feminist discourse.| Media Studies
Explore Mulvey's influential film theory which describes how women are reduced to objects for the gaze of the protagonist and male audience.| Media Studies
Learn how we use stereotypes to help shape our own identity with our guide to this important social theory.| Media Studies
Explore how gender is determined by society and our performance of those roles with our guide to Judith Butler's "Gender Trouble".| Media Studies