The Classification of Advertisements
Explore Stuart Hall and Paddy Whannel's classification of advertisements| Media Studies
Explore Stuart Hall and Paddy Whannel's classification of advertisements| Media Studies
Analysis of the close study product, including genre and representation, to help you prepare for your AQA Media Studies exam.| Media Studies
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Explore the bardic function of television and how broadcasts reflect and reinforce culture through the messages communicated to the audience.| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies
An introduction to Liesbet Van Zoonen's influential review of liberal, radical and socialist feminist discourse.| Media Studies
Explore Mulvey's influential film theory which describes how women are reduced to objects for the gaze of the protagonist and male audience.| Media Studies
Explore how gender is determined by society and our performance of those roles with our guide to Judith Butler's "Gender Trouble".| Media Studies
