Inspired by the Google leaks earlier this year, I’ve had a hypothesis that the HCUs (Helpful Content Updates) — part of Google’s core ranking system since March 2024 — are about something almost completely separate from Google’s messaging, and most SEOs’ tactical understanding.| Moz
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.| Moz
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.| Moz
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.| Moz