In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.| Moz
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.| Moz
In August 2024, Google published a patent titled "Search With Stateful Chat." The patent outlines Google’s plans to bake conversational memory into search. Michael King, founder of iPullRank, was one of the first to spotlight this patent with a technical breakdown that got the industry buzzing.| Moz