Ad viewability measures opportunity to see an ad by real user. The position of ad influence viewability the most. Main goal is to increase viewability rate.| Setupad.com
Publishers often ask: "What is an ad server and do I need one?" This guide will introduce you to all types of ad servers and their benefits.| Setupad.com
Ad discrepancy refers to the mismatch in ad impressions or ad requests between the publisher’s ad server and the demand partner's ad server.| Setupad.com
Here are 5 strategies on how to build brand loyalty. Learn what brand loyalty is, why it's important, and how to measure and maintain it.| Setupad.com
Learn about invalid traffic (IVT), its types—general and sophisticated—and effective strategies to detect and prevent it on your website.| Setupad.com