Marketing Measurement: A Guide to Models, KPIs & How it Works
Learn how marketing measurement drives ROI, optimizes spend, and justifies strategy using models like MMM, incrementality testing, and causal attribution.| Lifesight
Learn how marketing measurement drives ROI, optimizes spend, and justifies strategy using models like MMM, incrementality testing, and causal attribution.| Lifesight
Learn the step-by-step strategies, case studies, and best practices to conduct effective geo experiments that lead to profitable growth for your business.| Lifesight
Discover the top 6 Unified Marketing Measurement tools in 2025 to optimize ad spend, boost ROI, and gain full-funnel insights across all channels.| Lifesight
Incrementality-adjusted Attribution blends lift and attribution to deliver true iROAS, bridging marketing dashboards with CFO-trusted ROI.| Lifesight
Discover how Unified Marketing Measurement (UMM) solves today’s biggest marketing challenges by unifying insights across channels to maximize ROAS and drive smarter, data-led decisions.| Lifesight
