By Katherine Ruane, Director of Marketing Strategy at Mather October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, we’re taking a closer look at how publishers can leverage similar strategies for the| Mather
By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers worldwide. In their early days, they followed a one-size-fits-all approach, treating every use| Mather
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising revenue. Yet many still rely on static paywalls that treat all visitors the same, overlooking a c| Mather