Install is a process of downloading and setting up an app on your device. When you download an app from the app store, the installation process begins. The app gets downloaded from the app store onto your device along with all the necessary files and data. The process of installation varies depending on the operating […]| Priori Data
The rate at which customers stop using an application or doing business with an entity is called the churn rate. It can also be analyzed by knowing the rate of attrition of customers over a given period. Understanding the churn rate helps handle the business better. It gives an insight into how many customers are […]| Priori Data
Events are actions or occurrences that happen within a mobile app. For example, a user clicking on a button, entering text in a field, or swiping left or right are all events. Events can also get triggered by the app itself, such as if we send a push notification to a user’s device. In simple, […]| Priori Data
Click-through Rate (CTR) evaluates how effective and useful is your ad, email, or link. It is the ratio of clicks to impressions (a specific link or call to action, like ‘learn more’). In mobile marketing, the number of clicks made on a mobile ad compared to total views (number of people exposed to that content) […]| Priori Data
App monetization refers to the way you can make money from your mobile app. There are many different models of monetization to choose from, each with its own set of benefits and drawbacks. Therefore, it is important to choose the right model for your app by understanding the user base, app features, and revenue goals. […]| Priori Data