Social Media Audience Research: Integrating Survey Data
Primary and audience research can be used together to get a holistic, 360 degree view of the "what" and "why" of consumer behavior.| Michael Brito
Primary and audience research can be used together to get a holistic, 360 degree view of the "what" and "why" of consumer behavior.| Michael Brito
Maximize the impact of PR measurement in 2025 with this step-by-step guide to setting KPIs, proving value, and achieving communications goals.| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
