Attention Metrics in Digital Advertising 2025
Attention metrics like view time & emotional response are redefining ad success, transforming measurement beyond impressions and clicks.| Michael Brito
Attention metrics like view time & emotional response are redefining ad success, transforming measurement beyond impressions and clicks.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Maximize your brand's impact with a Paid Media Strategy. Harness the PESO model to achieve integrated campaign success!| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
