Customer Acquisition Cost (CAC): What Is It & How to Calculate - MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Learn how to track customer retention, analyze churn, and implement strategies to improve long-term loyalty.| MNTN
Track and optimize your demand generation efforts with key KPIs. Learn which metrics matter most for driving leads and revenue.| MNTN
Learn how to measure customer loyalty with NPS, calculate your score, and use insights to improve retention and brand advocacy.| MNTN
Get a full breakdown of MQLs, SQLs, and SALs, their differences, and how they impact marketing and sales alignment.| MNTN
Discover how ABM and demand generation compare. Learn when to use each approach to attract and convert high-value customers.| MNTN
Learn how to analyze the customer journey in 10 clear steps. Identify touchpoints, spot friction, and drive conversions across channels.| MNTN
Disney+ advertising in 2025 gives brands access to premium audiences at scale—learn ad formats, targeting, and strategies to maximize ROI.| MNTN
Learn how addressable TV advertising delivers targeted ads to specific households for more precise and effective campaigns.| MNTN
Learn how ad networks and ad exchanges compare, from inventory sourcing to targeting capabilities and advertiser control.| MNTN
Two of the most popular bidding strategies you’ll encounter are header bidding and real-time bidding (RTB). Here’s everything you need to know about each.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
Learn how to advertise on Netflix in 2025 with this complete guide covering ad formats, targeting, costs, and best practices for success.| MNTN
Explore how ad networks aggregate inventory from publishers and connect advertisers with targeted ad placements across multiple sites.| MNTN
Get the latest insights on Hulu advertising, including ad formats, targeting options, pricing, and best practices for 2025.| MNTN
Learn what SQLs are, how they differ from MQLs, how they signal strong buying intent, and the best ways to close more sales.| MNTN
Understand what SALs are, how they differ from MQLs and SQLs, and the key steps to convert them into customers.| MNTN
Find out how to calculate ROI, assess campaign profitability, and improve your marketing investment for long-term success.| MNTN
Discover what MQLs are, how they fit into the sales funnel, and proven methods for generating high-quality leads.| MNTN
Explore how CLV helps predict long-term revenue, how to calculate it, and strategies to increase customer retention.| MNTN
Understand how CPA helps measure campaign efficiency, how to calculate it, and ways to lower acquisition costs.| MNTN
A breakdown of performance marketing, how it works, and why it’s essential for brands focused on measurable results.| MNTN
It’s important to understand cross-device attribution (and its limitations) to better measure your marketing performance and drive meaningful results.| MNTN
Explore how programmatic advertising automates media buying, improves targeting, and optimizes ad spend with real-time bidding.| MNTN
Learn the key differences between OTT and CTV advertising, including ad formats, targeting, and platform advantages.| MNTN
Track and optimize your marketing campaigns with these 15 key digital marketing metrics and performance indicators.| MNTN
Learn how cable TV advertising works, its costs, benefits, and how it compares to streaming and digital alternatives.| MNTN
Learn how ad exchanges facilitate real-time bidding, connecting advertisers and publishers to buy and sell digital ad inventory.| MNTN
Explore how SSPs help publishers sell ad inventory programmatically, maximize revenue, and connect with premium advertisers.| MNTN
Discover the five key stages of the sales funnel, complete with real-world examples and actionable strategies to move prospects forward.| MNTN
Learn how demand generation attracts, nurtures, and converts high-quality leads. Discover key strategies to drive long-term growth.| MNTN
Understand how demand generation and lead generation differ. Learn when to use each strategy to build your pipeline effectively.| MNTN
See real-world demand generation campaigns that drive results. Use these proven ideas to boost brand awareness and conversions.| MNTN
Find out which demand generation channels deliver the best results. Learn how to leverage them for maximum reach and impact.| MNTN
Explore brand awareness marketing, why it matters, and the best strategies to strengthen your brand’s presence.| MNTN
Boost your pipeline with demand generation strategies that deliver. From content marketing to CTV ads, discover what works best.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
Explore the top tools for automating and optimizing demand generation. Improve lead nurturing, targeting, and campaign performance.| MNTN
Learn how to advertise on Peacock in 2025 with this complete guide covering ad formats, targeting options, costs, and best practices.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
Understand the key differences between DSPs, SSPs, and ad exchanges, and how they work together in programmatic advertising.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
Boost your B2B pipeline with these 10 proven demand generation strategies. Learn how to attract, engage, and convert prospects.| MNTN
Learn how to re-engage high-intent B2B prospects with this 2025 retargeting guide, covering strategies and campaign optimization.| MNTN
