Product failure refers to the inability of a product to match its intended purpose or fulfill the expectations of its users, resulting in unsatisfactory performance or customer dissatisfaction.| Glossary
Customer retention refers to a company's or a product's ability to retain customers for an extended period.| Glossary
We'll look at product marketing and its strategies, metrics, alliances and the difference between product management and product marketing.| Chisel
The distinguishing factor that attracts the customers and makes the product or service stand out from the competitors is called the Unique Selling Proposition or USP.| Glossary
Discover the 7 crucial components of the Marketing Mix and learn how to apply them with real-life examples effectively. 2023 updated guide inside!| Glossary
Looking to dominate the world of Business to Consumer? Our guide offers clear definitions, key models, real-life examples and more. Start reading now!| Glossary
In brand extension strategy, a new product inherits the brand name of another established company brand to promote the new product.| Glossary