Apple’s Link Tracking Protection changes how marketers track email ROI. Learn what metrics still matter and how to future-proof your campaigns in 2025.| emarketingplatform.com
The rest of the digital marketing world is personalizing at scale, but email is not. We need to figure out how to approach this, but first we need to understand what "personalization at scale" really means.| emarketingplatform.com
A strategic marketing workflow drives campaign success. We share tools, tips, and automation essentials in our blog.| emarketingplatform.com
Marketing attribution is crucial when analyzing results that can help inform future strategies and optimize ROI, but where does email fit in?| emarketingplatform.com
We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages.| emarketingplatform.com
Keep up-to-date with the latest marketing automation and email marketing trends, platform updates and insights from our marketing experts.| emarketingplatform.com
Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can reque...| emarketingplatform.com
With growing competition, banks must differentiate through customer-centric innovation, security, and seamless digital experiences. Learn how to stand out.| emarketingplatform.com
Discover how modern banking CMOs are driving digital transformation, customer-centric marketing, and strategic innovation to shape the future of banking.| emarketingplatform.com
Learn how marketing automation software elevates bank and credit union marketing strategies with efficiency, personalization, and engagement.| emarketingplatform.com
Uncover Email Marketing and SMS Marketing's strengths, weaknesses, opportunities, and threats (SWOT) to optimize your marketing strategy| emarketingplatform.com
Discover the power of testing in online marketing strategies to optimize your campaigns and stay ahead of the competition.| emarketingplatform.com
