Taking on the challenge of implementing an account-based marketing (ABM) strategy is more than worth the effort when you see the alignment across sales and marketing as well as when you see the revenue impact. But that doesn’t take away from how much effort it takes to get it up and running operationalizing it but also optimizing it. One of the most important aspects of scaling ABM efforts is how to effectively use your tech stack. In the spirit of driving efficient growth, we wanted to s...| resources.hushly.com