Website Personalization vs. Content Personalization: Do You Really Need to Invest in Both?
Approximately 80% of B2B marketers believe that personalization improves customer relationships. However, the debate rages on when it comes to website personalization vs. content personalization. Some marketers think content personalization is sufficient, while others believe that website personalization is more effective. Is one better than the other? Or should you be investing in both?| resources.hushly.com
