B2B buyers consume more content than ever before when making purchase decisions. This creates a unique challenge for B2B companies trying to generate product demand through digital marketing strategies. Today, these companies must create more content across multiple channels without compromising quality.| resources.hushly.com
A fast-food restaurant ad playing at the Super Bowl looks vastly different than a fast-food restaurant ad playing on a kid’s YouTube channel. Why is that? Even though it’s the same restaurant and offers the same products, it changes its message based on the audience and what that audience wants most.| resources.hushly.com
Conversion encompasses more than just the leads who purchase from your brand. Another key conversion rate is leads who move from new leads to marketing-qualified leads (MQL).| resources.hushly.com
