Make opening about the buyer. Include these three qualities: brevity, succinctness, and being gripping. Remember the objective is to engage...| Lend Me Your Ears
When you open the B2B sales call with insight about the potential buyer you heighten engagement from the get-go. And the more engaged he is,| Lend Me Your Ears
Inflict buyer with his pain. Every buyer has a real (usually hidden) reason for buying and this is referred to us a pain point. Elicit it and| Lend Me Your Ears
Build rapport with the buyer; it is is an indispensable ingredient to successful selling. Have you ever met a stranger and you instantly hit| Lend Me Your Ears