Gen Z still prefers in-person shopping | Retail Dive
The generation prioritizes buying beauty and luxury goods in person, placing a premium on the physical shopping experience, research from Adyen shows.| Retail Dive
The generation prioritizes buying beauty and luxury goods in person, placing a premium on the physical shopping experience, research from Adyen shows.| Retail Dive
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.| Marketing Dive
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.| Marketing Dive
