5 Ways to Convert Marketing Leads to Sales Opportunities
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to campaigns. Marketing qualified leads aren’t a metric. Closed sales is the metric. But when the marketing qualified leads aren’t converting into the sales pipeline, there are no sales to close.| KLA Group
