Searchers use transactional keywords when they're on the verge of making a purchase. Discover how these powerful phrases can boost your site's conversion rates.| Moz
A navigational query helps users locate a specific website or webpage. Learn more about what it is and how to optimize for navigational searches in this article.| Moz
In this article, you’ll learn the definition of informational keywords, why they’re important for SEO and how to target them for success.| Moz
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.| Moz
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.| Moz