BCG’s go-to-market strategy for emerging markets drives profitable growth through digitally transforming sales and distribution capabilities.| BCG Global
BCG is a global consulting firm that partners with leaders in business and society to tackle their most important challenges. Learn more about BCG.| BCG Global
Explore BCG’s thought leadership on how customer insights, developed by analyzing customer data, behavior, and trends, can help businesses grow.| BCG Global
Customer centricity is key and made possible through analytics, agile processes, and a test-and-learn culture. BCG partners with marketing and sales organizations to make it happen.| BCG Global
BCG's customer demand consulting team utilizes its comprehensive knowledge of demand-centric growth strategy to help clients compete, grow, and thrive.| BCG Global
BCG’s cost advantage approach resets costs within a framework that is customized, precise, and thorough.| BCG Global
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.| BCG Global
Having rich customer insights allows companies to solve pressing business problems and capture growth opportunities. BCG’s Center for Customer Insight arms companies with the tools they need to unlock this advantage.| BCG Global
US auto retailers must adapt quickly to navigate the rise of electric vehicles, evolving franchise models, and digital shopping.| BCG Global