Customer centricity is key and made possible through analytics, agile processes, and a test-and-learn culture. BCG partners with marketing and sales organizations to make it happen.| BCG Global
BCG's customer demand consulting team utilizes its comprehensive knowledge of demand-centric growth strategy to help clients compete, grow, and thrive.| BCG Global
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.| BCG Global
US auto retailers must adapt quickly to navigate the rise of electric vehicles, evolving franchise models, and digital shopping.| BCG Global